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Research as a customer service

SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product - SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through...

Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, David van Dongen, Farrell Styers, Pieter De Vuyst
Company: InSites Consulting
June 15, 2016
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Citation

Verhaeghe, van Dongen, Styers and De Vuyst (2016a, June 15). Research as a customer service. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-as-a-customer-service